• Good-Bye Sugary Soda, Hello ExtendBar!

RELEASED 1/21/2008

GOOD-BYE SUGARY SODA, HELLO EXTENDBAR!
Local Doctor/Inventor, Dr. Kaufman Introduces ExtendBar to Southern California Retail

LOS ANGELES, CA (January 21, 2008) – Francine R. Kaufman, M.D., a key figure in the LA Unified School District banning of sodas, is launching a uniquely healthy food bar into Southern California retail. ExtendBar®, which helps control blood sugar levels for up to nine hours and a very popular direct to consumer product since 1999, is now available in Albertson’s, Ralph’s and Walgreens locations throughout Southern California. Dr. Kaufman hopes that making this product more easily accessible will enable families to make lifestyle choices which produce lasting health benefits and reduce risk of disease. Over the last decade, obesity and diabetes have reached epidemic proportions in America and worldwide; Dr. Kaufman created ExtendBar as a response to the challenges of these growing epidemics.

ExtendBar is an innovative snack bar that is specifically formulated to help control blood sugar for up to nine hours, longer than any other snack on the market today, and holds fourteen patents. Sugar is the fuel that provides energy to our body’s cells for everything from movement to thought. Dr. Kaufman designed the bar (in her own LA home) using slowly metabolizing carbohydrates to extend the release of glucose into the bloodstream. By doing so, ExtendBar has been clinically proven to naturally reduce hunger, minimize blood sugar swings and prevent low blood sugar levels, and provide a continuous source of energy which can help for strenuous activities. With a balanced nutrition profile ExtendBar is a healthy product for anyone wishing to improve or maintain their health.

“After seeing thousands of patients suffering from the effects of abnormal blood sugar levels – ranging from loss of energy and focus, to unpredictable mood swings, to seizures – I desperately wanted to do something to improve their health and their quality of life,” says Dr. Kaufman, and she has. As an internationally respected endocrinologist, she has authored over 150 medical articles and has been a guiding force in the fight against obesity and diabetes. Dr. Kaufman is the head of the Center for Diabetes, Endocrinology and Metabolism at Children’s Hospital Los Angeles; the past president of the American Diabetes Association; author of Diabesity; and a distinguished professor of pediatrics at the Keck School of Medicine of USC.

Most recently, the Discovery Health Channel presented DIABETES: A GLOBAL EPIDEMIC, which follows Dr. Kaufman as she tours the world. Over a six-month period, Dr. Kaufman journeys from Los Angeles to Cape Town, South Africa; Chennai, India; Sao Paulo, Brazil; Melbourne, Australia; and Helsinki, Finland, in her quest to increase focus on the prevention, treatment and care of diabetes. (To view video segments visit http://health.discovery.com/centers/diabetes/video.html and click the appropriate tabs!)

With ExtendBar, Dr. Kaufman has endeavored to build a brand that people with diabetes, dieters, healthy actives, and their children can count on to assist them in managing their blood sugar levels and maintaining a healthy lifestyle. ExtendBar has built a loyal and passionate consumer following over the past seven years, and is committed to growing this audience by making its products more readily available to consumers in the retail outlets they shop daily. “We believe partnering with Albertsons, Ralphs and Walgreens is a great opportunity for more people to experience the ExtendBar brand and what so many of our loyal, long-time customers have discovered about us,” said Vijay Chauhan, President of Clinical Products, LLC. “Our products really work!”

About ExtendBar
ExtendBar is a product of Clinical Products, LLC, headquartered in St. Louis, MO. ExtendBar is gluten-free, low glycemic, high in fiber and protein and is available in five flavors: Chocolate Delight, Peanut Delight, Peanut Butter Chocolate Delight, Mixed Berry Delight and Apple Cinnamon Delight. The continued mission of Clinical Products is to create great-tasting, convenient food products that help control blood sugar. ExtendBar is available in Southern California at Albertson’s in the Diet/Diabetic section, Ralph’s in the Adult Nutrition section, Walgreen stores nationwide, and online at http://www.extendbar.com/ or at 800-887-2919. If you’d like more information about this topic, or to schedule an interview, please contact Jonathan Lindberg, (314) 336-0587 x 327 or jlindberg@extendbar.com.


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